All the blogs, landing pages, social media posts, and emails you create take time and careful consideration. To see success, you must take a strategic approach and focus on writing content that appeals to your target audience. While working on your content marketing strategy and brainstorming innovative ideas, there may come a time when you wonder… is content marketing actually worth it?
The short answer is yes.
Even though content marketing doesn’t deliver an instant return on investment, the content you create lays the foundation for the rest of your marketing strategy.
We created a guide to help you track, measure, and better understand your content marketing ROI. With the right KPIs and metrics, you can build a content marketing strategy that complements your bottom line.
Content marketing ROI is the profits your brand receives for the content marketing you produce. You would calculate your content marketing ROI the same way you would for any other marketing activities. You’ll look at the profits and the expenses that went into your marketing efforts. Understanding your content marketing ROI will allow you to allocate your marketing budget more effectively and find new opportunities to grow your strategy.
Tracking your content marketing metrics is simple and can be done in a few easy steps.
Here’s how:
To understand your content marketing ROI, you first need to know the cost of the investment. Start by looking at the costs associated with your content marketing strategy.
For example, if you wanted to calculate the expenses associated with your blog content, you’d need to look at the cost for:
Next, you’ll need the cost of distributing and promoting your content. Whether it’s paid advertising, email marketing, or simply posting on social media. You’ll also want to include any software, subscriptions, or automation tools you use.
Now, it’s time to calculate the revenue from the content marketing you created. Here are a few tracking tactics you can use to simplify the process:
Once you have your cost and profits, you can plug everything into the following formula:
The answer to this equation will give you your total content ROI. You can also use a free online ROI calculator like the one found here.
Keep in mind: It’s okay if the number is more of a ballpark calculation. Since it can be relatively challenging to calculate the total revenue and cost for all your content marketing initiatives.
Your content marketing ROI isn’t the only metric you should use to measure your success. Here are five content marketing KPIs to keep an eye on:
Your search engine visibility helps you determine the success of your search engine optimization strategy. If you cover compelling topics, use the right keywords, and focus on optimization tactics – your content will slowly climb the search rankings. The best way to track improvements in search engine visibility is to focus on three content metrics.
Content marketing helps increase organic traffic and improve brand recognition. To gauge the success of your content marketing strategy and how it increases your brand awareness, you can track these three content metrics:
A steady increase in web traffic means your content marketing strategy is working. Tracking your web traffic is vital to the success of your overall marketing strategy and will provide insights into what pages on your website are performing well and which ones aren’t. There are a few different content marketing KPIs you’ll want to keep a pulse on when tracking web traffic.
Backlinks help you establish domain authority and increase brand visibility. The more high-quality backlinks you have, the better it looks to search engines. If your content brings quality backlinks, it will improve your online reputation over time.
To track your backlink success, you’ll want to use an SEO tool like SEMrush. This platform has custom data dashboards that include all the information you need for your backlink success.
You can also follow the following content metrics:
A strategic, well-thought-out content marketing plan is vital to your success with digital marketing. Every blog you write, email you send, and landing page you optimize can help generate revenue and help you grow your online presence.
At Kanbar Digital, we’re here to help you fine-tune your strategy to meet your customers’ needs. From keyword research to content development – we’re here to help every step of the way.
Contact Us Today to Learn More
ROI is the return on investment of your content marketing initiatives. It’s how much you will profit from the content you create.
A good ROI will vary depending on budget, industry, and content marketing costs. On average, a 5:1 ratio is a solid ROI to strive for.
Most content marketing initiatives don’t show an instant ROI. It can take roughly four to five months for a great blog to rank in the SERPs or for the content to increase brand awareness.
The 4 1 1 rule is a guide to help you improve your social media content strategy. This rule says that for every six posts you create, four should aim to entertain or educate, one should be a soft sell of a product or service, and one should be a hard sell. You can use this rule for any content you create for email, social, or web.
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