What Are SEO Marketing Services & Why Are They Important?

Did you know that businesses with a marketing strategy spend an average of 41% of their marketing budget on search engine optimization? These businesses understand the power behind SEO service strategies. They know that if they want to scale their business and increase their revenue – They need a plan for their SEO initiatives.

However, SEO is so much more than keywords, backlinks, and great content. While these components play a crucial role in your strategy, there are many different search engine optimization services to prioritize if you want to continue to outrank your competitors and grow your online presence. 

Breakdown of Search Engine Optimization (SEO)

SEO services can be divided into three main pillars. These three pillars work together to improve your site’s ranking in the SERPs and provide you with the competitive edge you need to stay relevant. If you only focus on one pillar and aren’t seeing results, you could be lacking in another. 

SEO Pillar	Key Components	Primary Benefits
Technical SEO	Site speed, mobile-friendliness, navigation, accessibility, indexing	Improves crawlability and site performance for better rankings
On-Page SEO	Content quality, keyword optimization, HTML tags, user experience	Ensures content aligns with search intent and drives engagement
Off-Page SEO	Backlinks, social media, guest posts, public relations	Builds domain authority and enhances online reputation

Technical SEO

Technical SEO focuses on the technical aspects of your website. This includes site speed, mobile-friendliness, navigation, accessibility and more! These technical components determine how your site is crawled, indexed, and understood by search engine crawlers.

On-Page SEO

Also known as on-site SEO, this pillar involves optimizing everything on your website. It’s about fine-tuning your content strategy to align with your target audience’s search intent. Ask yourself:

• Are you producing quality content that directly addresses your audience’s problems?
• Is each web page unique and easy to read?
• Is your content free from excessive ads, affiliate links, or pop-ups that could disrupt the user experience?

With a strong on-page strategy, you can enhance content optimization, integrate relevant keywords, and improve HTML elements to create a better overall user experience.

Off-Page SEO

Off-page SEO involves optimizing elements that exist outside your website, such as backlinks, social media engagement, public relations, and guest posts. A robust off-page strategy not only enhances your website’s reputation but also signals to search engines that your site is a trusted authority. This, in turn, boosts your overall online visibility.

The Importance of SEO Marketing Services

SEO marketing services are crucial to every marketing strategy. They provide the strong foundation you need to grow your online presence and get your brand noticed by your target audience. 

With SEO marketing services, you can:

• Increase conversions
• Increase website traffic
• Grow a deeper understanding of your target audience
• Gain authentic brand exposure
• Improve your PPC campaigns
• Build credibility and authority

Keep in mind that SEO takes time, dedication, and strategic planning. You won’t see overnight success, but by consistently prioritizing all three pillars of SEO, you’ll improve your discoverability and get your brand in front of the right people.

Types of SEO Services

SEO Category	Focus Areas/Elements	Description/Key Actions
E-commerce SEO	Product & Category Optimization Structured Data & Schema Markup User Reviews & Ratings Mobile Optimization Conversion Rate Optimization	Enhance product listings and category pages by optimizing for targeted keywords, implementing schema for rich snippets, and improving user experience to boost sales and conversions.
Local SEO	Google My Business Optimization Local Citations Localized Content & Keywords Customer Reviews Local Landing Pages	Improve your visibility in local search results by targeting location-specific keywords, managing online reviews, and optimizing local listings to attract nearby customers.
Content SEO	Content Creation & Optimization Keyword Integration Content Refreshes Internal Linking Meta Data Optimization	Produce high-quality, engaging content that aligns with user intent, integrates targeted keywords, and is regularly updated to drive sustained organic traffic.
International SEO	Hreflang Tags Language & Country Targeting Localized Content Geo-Targeting Multiregional Site Structure	Optimize your website for different languages and regions by using hreflang tags, creating localized content, and implementing geo-targeting strategies for global reach.
Technical SEO	Site Speed & Performance Mobile Responsiveness Crawlability & Indexing XML Sitemaps & Robots.txt Structured Data	Ensure your website is technically sound by optimizing loading times, ensuring mobile-friendliness, and improving crawlability and indexing through proper file structures and markup.
Off-Site SEO	Backlink Building Social Media Engagement Influencer Outreach Brand Mentions Content Promotion	Boost your site’s authority and reputation by earning high-quality backlinks, engaging on social media, leveraging influencer collaborations, and amplifying content through various channels.
On-Site SEO	Meta Tags & Headings Internal Linking Structure Image Optimization (Alt Text) Schema Markup Content Layout & Readability	Optimize on-page elements to ensure that your content is well-structured, accessible, and keyword-optimized, thereby enhancing user experience and improving search engine rankings.

Technical Site Audits

Before you dive into the nitty gritty technical details on your own, always start with an SEO technical site audit. This audit identifies opportunities and pinpoints areas for improvement, laying the groundwork for a custom-built, results-driven strategy.

Optimizing for Good Page Experience

Evaluate whether your website delivers an exceptional user experience. A good page experience—characterized by ease of use and optimization for user needs—is not only essential for engagement but also a critical Google ranking factor.

In-Depth Competitor Analysis

Conduct a competitor analysis to see how your website stacks up against others in your industry. Examine their content, backlinks, keywords, and overall strategies to identify gaps in your own approach and uncover new opportunities.

Comprehensive Keyword Research

Keywords are the driving force of discoverability and organic search. Incorporating the right keywords in your content allows you to improve your rankings and continue to make connections with your target audience. 

Here’s what the keyword research process looks like:

• Keyword Analysis: Compile a master document of current and competitor rankings.
• Keyword Mapping: Assign specific keywords and on-page recommendations to each page.
• Keyword Expansion: Identify untapped opportunities through gap analysis.
• Keyword Tracking: Monitor SERP performance and overall visibility.

Content Analysis & Creation

Content marketing is an integral part of any SEO strategy. It allows you to share information on topics related to your service or product that can capture users at different stages of their customer journey. 

• Content Alignment: Identifying topics, needs, and questions your audience has.
• Content Audit: Evaluating which current content needs updating, removal, or preservation.
• Content Planning: Mapping out high-priority pages, both existing and new.
• Content Promotion: Using omnichannel strategies to spread your content.
• Measurement & Maintenance: Regularly assessing content performance and relevancy to refine your strategy over time.

Targeted Local SEO Strategies

With a local SEO strategy, you can get your pages to rank for location-specific searches. You’ll need a tailored local SEO strategy to rank well in each target area if you operate in multiple locations—say, as a florist serving Los Angeles, Denver, and Chicago.

Building Domain Authority

Prioritizing regular outreach helps your business secure natural backlinks. Backlinks help boost domain authority and site E-E-A-T  by signaling to search engines that your site is trustworthy and established, which helps improve your overall SEO performance.

On-Going Performance Tracking & KPI Monitoring

If you aren’t regularly analyzing your data or tracking your KPIs, you’ll never find ways to grow your strategy. Tracking, setting up, and monitoring goals allows you to find flaws in your strategies and new opportunities you can capitalize on. 

Explore SEO Services With Kanbar Digital

If your competitors are dedicating up to 41% of their marketing budget to SEO, it’s time for you to invest in a robust SEO strategy as well. At Kanbar Digital, our SEO experts help align your strategy with all three pillars of SEO, ensuring you grow your online presence, build credibility, and stay ahead of algorithm changes.

Contact us today to learn more about our SEO marketing services. 

FAQs About SEO Services

Do I need to continue to improve my SEO if I already have great rankings?

Absolutely. Search engines are constantly updating their algorithms, so continuous optimization is essential to maintain and improve your rankings.

Can SEO services guarantee I can outrank my competitors?

While no one can guarantee a 100% success rate, partnering with a dedicated SEO agency will help you continually refine your strategy and adapt to changes, ultimately leading to improved performance over time.