Did you know that businesses with a marketing strategy spend an average of 41% of their marketing budget on search engine optimization? These businesses understand the power behind SEO service strategies. They know that if they want to scale their business and increase their revenue – They need a plan for their SEO initiatives.

However, SEO is so much more than keywords, backlinks, and great content. While these components play a crucial role in your strategy, there are many different search engine optimization services to prioritize if you want to continue to outrank your competitors and grow your online presence. 

Here’s what you need to know about the different SEO company services you should include in your strategy:

What Are SEO Services?

SEO services can be divided into three main pillars. These three pillars work together to improve your site’s ranking in the SERPs and provide you with the competitive edge you need to stay relevant. If you only focus on one pillar and aren’t seeing results, you could be lacking in another. 

Technical SEO

Technical SEO focuses on the technical aspects of your website. This includes site speed, mobile-friendliness, navigation, accessibility and more! These technical components determine how your site is crawled, indexed, and understood by search engine crawlers.

On-Page SEO

On-page SEO is commonly referred to as on-site SEO. This tactic focuses on optimizing and improving everything that lives on your website. This pillar focuses on fine-tuning your content strategy to align with your target audience’s search intent. 

Are you producing quality content that answers their problems? Is the content unique on each individual web page? Is your content easy to read, or do you have too many ads, affiliate links, or pop-ups getting in the way of the user experience? With an on-page SEO strategy, you’ll focus on content optimization, keyword use, HTML elements and finding innovative ways to improve the user experience.

Off-Page SEO

For off-page SEO, you’ll focus on improving and optimizing content that lives off of your website. This includes backlinks, social media, public relations initiatives, and guest posts. If you aren’t getting enough traction outside your website, it can impact your reputation and how search engines view your website. So, you’ll want to focus on positioning your business as an industry expert. The content on your site should always help you establish your expertise, authority, relevance, and trustworthiness. 

SEO Ranking Factors

If you have a well-optimized website with backlinks and high-quality content but are still not seeing results, it could be a sign of a bigger problem with a different SEO ranking factor. 

Here are a few of the most important ranking factors to keep top of mind:

• Page Speed 
• Domain Age
• Backlinks
• Accessibility 
• Mobile-friendliness 
• Content optimization

That’s just to skim the surface of the ranking factors. Google is constantly rolling out new updates and changes. To stay ahead of the ranking factors, you’ll need to be in the know and continue to update your website with every new Google update.

The Importance of SEO Marketing Services

SEO marketing services are crucial to every marketing strategy. They provide the strong foundation you need to grow your online presence and get your brand noticed by your target audience. 

With SEO marketing services, you can:

• Increase conversions
• Increase website traffic 
• Grow a deeper understanding of your target audience 
• Gain authentic brand exposure 
• Improve your PPC campaigns 
• Build credibility and authority

SEO takes time, dedication, and strategy. You can’t expect your online presence to grow overnight. When you prioritize all three pillars of search engine optimization services, you’ll continue to improve your discoverability and get your brand in front of the right people – it just takes time and patience! 

Types of SEO Services

There are many search engine optimization services to take advantage of if you want to fine-tune your strategy or rank higher in the SERPs. 

Here’s a breakdown of popular SEO company services:

SEO Technical Site Audits

Before you dive into the nitty gritty technical details on your own, always start with an SEO technical site audit. These audits reveal new opportunities and show you where to improve, providing the foundation you need to create a custom-built, results-driven strategy.  

Good Page Experience

Do website visitors actually enjoy your website? Is it easy to use and optimized to meet their needs? Looking at your page experience will show us if there are any holes in your user experiences or places you can improve. Good page experience is one of the most important Google ranking factors. It also provides us with the answers we need to optimize your website.

Competitor Analysis

A competitor analysis looks at how you’re performing against competitors. We’ll take a closer look at content, backlinks, keywords, pages, and strategies they are using that you don’t. With the findings, you can adjust your current approach and find new opportunities for improvement. 

Keyword Research

Keywords are the driving force of discoverability and organic search. Incorporating the right keywords in your content allows you to improve your rankings and continue to make connections with your target audience. 

Here’s what the keyword research process looks like:

• Keyword Analysis: Using current rankings and competitor rankings, you can create a Master Document that contains all keywords and positions we want to rank for.
• Keyword Mapping: From the keyword analysis & discovery, you’ll want to map out each page on your website with relevant keywords and specific on-page recommendations.
• Keyword Expansion: Competitor keyword gap analysis and low-hanging fruit audits will help you target untapped keyword opportunities to expand our organic keyword presence.
• Keyword Tracking: Lastly, you’ll want to monitor the performance of your SERP rankings and track the overall visibility of our target keywords.

Content Analysis & Creation

Content marketing is an integral part of any SEO strategy. If you aren’t producing enough content search engines won’t have enough information to index your pages or help you rank in the SERPs.

• Content alignment: Identify topics, needs, and questions to address.
• Content audit: Determine what current site copy needs to be improved, removed, or kept as is.
• Content planning: Map out high-priority target pages (pre-existing and/or new).
• Content promotion: Utilize omnichannel strategies to promote content across the site.
• Measurement & Maintenance: Continuously audit content performance, relevancy & accuracy to repeat the cycle when and if needed.

Local SEO Strategy

Local SEO is a pillar of SEO that focuses on improving local search results and organic visibility for local businesses. This is particularly important for a company with a brick-and-mortar or if you want to target a specific group of people. 

With a local SEO strategy, you can get your pages to rank for location-specific searches. For example, let’s say, you’re a florist that sells in Los Angeles, Denver, and Chicago. To reach this niche audience, you’ll want to have a local SEO strategy that focuses on getting recognized in these three locations. 

Backlinks

Prioritizing regular outreach helps your business secure natural backlinks. Backlinks also help boost domain authority and site E-E-A-T. The more quality backlinks you receive, the more established you are to search engines. 

Performance Reports & KPI Tracking

If you aren’t regularly analyzing your data or tracking your KPIs, you’ll never find ways to grow your strategy. Tracking, setting up, and monitoring goals allows you to find flaws in your strategies and new opportunities you can capitalize on. Doing this regularly can help you increase website traffic and conversions. 

FAQs About SEO Services

Do I need to continue to improve my SEO if I already have great rankings?

Absolutely. Search engines are constantly changing how their algorithms work. If you want to maintain good rankings, you’ll need to stay ahead of the curve and look for new opportunities to improve your strategy. 

Can SEO services guarantee I can outrank my competitors?

We can’t 100% guarantee anything. The only way to know if something works is to try. When you work with an SEO service agency, you can find new ways to evolve your strategy and continue to make substantial changes that lead to results. 

Explore SEO Services With Kanbar Digital

If your competitors spend up to 41% of their marketing budget on SEO – you should be too. 

At Kanbar Digital, we’re here to help you revise your SEO strategy. Our SEO experts are here to assist you with services that align with all three pillars of SEO. With our team by your side, you’ll have the support you need to grow your online presence, establish credibility, and stay two steps ahead of Google algorithm changes that could impact your rankings. 

Contact us today to learn more about our SEO marketing services.