Entertainment streams to the world in the palm of their hand, their homes, their schools, and even their transportation. With the variety of streaming options available to consumers, standing out with original programming, competitive pricing and a variety of ways to watch are all opportunities to gain new subscribers and increase views and engagement.
Customer acquisition and retention are paramount for streaming services. The entertainment cycles of new releases, original programming, and seasonal tentpoles give us the opportunity to use all of our digital marketing tools available to use for a 360 digital plan.
The tools and opportunities we use to drive customers to watch and subscribe in a digital-first marketing strategy are below:
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