Paid Media Strategy Fuels Growth for Gaming Industry Leader
This case study highlights how our paid media strategy delivered significant revenue growth and boosted sales for a leading custom gaming PC builder.
Overview of the Case Study
We partnered with a custom gaming PC builder to take over their paid media campaign, aiming to boost their sales and revenue through strategic ad spend and performance monitoring. Our approach led to dramatic improvements in key performance metrics.
+430%
Revenue Growth YoY
+24%
ROAS Improvement
+211%
Increase in Sales
+150%
Site User Growth
Challenges and Opportunities
Prior to our involvement, the company’s paid media campaigns were underperforming, with limited revenue growth and suboptimal ROAS. The opportunity to revamp the paid media strategy was clear, offering the potential to tap into a highly competitive gaming market with a more refined approach.
Solution #1
Competitor Research & Market Analysis
Before initiating the paid media optimization, we conducted thorough competitor research and a detailed analysis of market trends within the custom gaming PC industry. This process allowed us to identify high-impact keywords, understand the most successful ad strategies employed by competitors, and assess the broader landscape of consumer behavior and ad performance. By analyzing competitor campaigns and trends across various platforms, we gained valuable insights into the key factors driving engagement and conversions.
Solution #2
Targeted Ad Spend and Campaign Restructuring
After gathering insights, we restructured the paid media campaigns to focus on high-converting keywords. We created a mix of brand and non-brand search campaigns, as well as retargeting strategies.
Solution #3
Performance Monitoring and Continuous Optimization
We continuously analyzed key metrics such as ROAS, sales, and revenue, making adjustments to bids, targeting, and ad copy to maximize returns.
The Results
Our data-driven approach to managing the paid media campaign resulted in significant growth for the custom gaming PC builder:
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