We connect brands with their customers in the moments that matter.
For most businesses, advertising is an integral part of their marketing strategy. These paid opportunities allow you to expand your reach to new markets and retarget your products and services
What is Reddit? Reddit is a social media platform that uses a forum-style approach to both niche and general topics. Launched in 2005, Reddit now boasts over 73.1 million active
Merchant listings and product snippets are Google features that e-commerce businesses can leverage to grow their online presence. While Google’s search engine results pages continue to change, optimizing these two
Many businesses operate as if sales and marketing are two different silos. Each team may be focused on similar KPIs and objectives but work on different tasks and initiatives to
The digital marketing industry is a polarizing industry. A lot of people know about its popularity, but not everyone knows how to utilize the strategies, tools, and techniques that it
In today’s digital age, digital marketing is a must-have for small to mid-sized businesses. Without SEO, email, or social media, you may never scale your business or make meaningful connections
Paid media advertising is one of the most valuable tactics to have in your marketing strategy going into 2024. While organic initiatives are vital to maintain and prioritize, paid media
Product pages are a vital aspect of any eCommerce business. Without high-quality photos and SEO-optimized content, you’ll never get the web traffic you desire to reach your revenue goals and
In August 2023, Google added a new feature to their Performance Max campaigns called search term reporting. Before August, marketers could only see the search category reports, not the complete
Did you know over 75% of consumers shop online at least once a month? While nothing can beat the experience that a brick-and-mortar provides, eCommerce and online stores continue to
2024 is just around the corner. As you iron out details for your budget and set your revenue goals for 2024, you’ll want to have a 2024 marketing strategy ready
A paid marketing strategy is a must-have. Whether your goal is to increase your reach or revenue, many companies of every size and industry can benefit from incorporating Google Ads
All the blogs, landing pages, social media posts, and emails you create take time and careful consideration. To see success, you must take a strategic approach and focus on writing
Advertising and paid media are among the most potent tools in your marketing arsenal. When paired with the right content, precise targeting, and an optimized budget, you can engage a
When looking for a new restaurant to eat at, a store to explore, or a specific service, customers are likely to turn to Google to find a business. The best
Not seeing success with your current social media strategy? Struggling to get consumers to engage with your paid ads, pop-ups, or email campaigns? We live in a world where there
Let’s say you’re shopping for a new coffee table. While starting your shopping journey online, you may not feel confident about making a big purchase if you haven’t seen the
Think about everything you search on Google or Bing in a given day. The small, quick phrases that you use to find resources, stores, and services in your community. When
Landing pages are an invaluable tool that helps your brand convert prospects into paying customers. They provide opportunities to increase conversions and get more eyes on your brand’s products and
Tired of seeing your competitors outrank you on Google? Wish there was a way you can move your website from the second page of results to the first? The answer
Email marketing trends are constantly evolving. This digital marketing channel is arguably one of the most effective platforms brands can use to engage with their audience. Any customer who signs
Influencer marketing is arguably the most popular marketing tool a business can utilize in 2023. Over the years, more and more brands have found the ROI of an influencer marketing
In today’s tech-driven age, digital marketing tools are a must-have. They help improve efficiency and increase your team’s productivity. Whether it’s digital marketing software for automating workflows or scheduling social
If you’re in marketing, you’ve likely heard of the word Omnichannel once or twice. This is more than a buzzword or a tool to help during your brainstorming sessions –
Continuing with your advertising during a recession may seem a little counterintuitive. However, if you cut your budget, stop sending emails regularly, or reduce your spending on social media –
When it comes to growing or scaling a small business, there’s only so much you can do on the organic front. You can create email campaigns all day and post
Did you know that businesses with a marketing strategy spend an average of 41% of their marketing budget on search engine optimization? These businesses understand the power behind SEO service
By now, you’ve likely heard of the release of ChatGPT. This is an AI-driven tool created by OpenAI. It’s designed to have human-like interactions with individuals, answer queries, look for
Did you know that over 61% of marketers believe SEO is the most effective way to grow your online presence? Search engine optimization is an invaluable tool that can help
If you have a social media presence, chances are you’ve run into the terms impression and reach. Both metrics provide vital insight into your success on a specific platform. Businesses
You’ve likely grown to trust the first few sources that rank in the SERPS for medical questions, historical facts, or news about upcoming events. However, have you ever wondered what
Everything you do is for your customers. The content you create, the products you sell, and the brand you’ve built are all for the target demographic you market to. However,
Almost every website can benefit from a creative pop-up design with a powerful CTA and a purpose. These marketing tools allow brands to connect with website visitors and convert them
Do you feel like your business isn’t getting any new viable leads at the top of your funnel? Do you have a hard time keeping your brand top of mind
The user experience is an essential part of any company’s online presence. Surveys show that over 88% of shoppers wouldn’t return to a website if they had a bad experience.
There comes a time in every digital marketer’s career when they need to step back and analyze their marketing efforts. With the help of marketing KPIs, your business can assess
What do a purchase, an event registration, and new newsletter signup all have in common? They’re all actions derived from conversions. The driving force of your conversion rate is the
Email marketing is one of the most effective and profitable digital marketing channels brands of any size can utilize. Studies show that for every $1 you contribute to email marketing,
It’s no secret that social media is an invaluable asset every business can use to expand their reach and upgrade their marketing campaigns. Whether you’re looking to increase sales and
Having a mobile-friendly website is more important than you might think. As of 2021, 63% of online searches start with a mobile device. As mobile devices continue to grow in
Let’s say you live in Orange County, California and you grab your phone to check the weather this weekend. When you do, you get an advertisement for a new restaurant
Search engine optimization (SEO) is now one of the most crucial contributors to having your brand discovered by potential customers. 28.5% of people click the first result on Google, with
In today’s world, a focused online strategy is crucial for the success of a business. Small business search engine optimization (SEO) is one of the best tools to strengthen one’s
The most successful businesses are those that generate frequent leads and consistently bring in new customers. However, no business does this by accident. Businesses that regularly bring in new customers
YouTube search engine optimization refers to the strategies used to get a YouTube video to rank higher in search results. Search engine optimization (SEO) is the strategy of tailoring your
One of the best ways to reach new customers online is with useful and engaging content. Although opinions on what is engaging content may vary, good content ultimately pulls customers
Search engine optimization (SEO) is a crucial strategy in today’s internet-driven world. To gain new leads and new clients, your business should be easily found on search engines. Optimizing your
A proud graduate of San Diego State University, Katelyn Castro earned a B.S. in Business Administration with a concentration in Marketing. With over 5 years of experience in the SEO field, she has mastered search engine dynamics, content optimization, and analytics to drive impactful results.
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