2024 is just around the corner. As you iron out details for your budget and set your revenue goals for 2024, you’ll want to have a 2024 marketing strategy ready to go.
A marketing strategy is essential to your business plans for the upcoming year. If planned correctly, it will help you acquire new customers, engage with your current audience, and help you gain authentic brand exposure.
We’re here to walk you through the 2024 marketing trends on our radar for the new year and provide guidance to help you stay competitive with your marketing initiatives.
Understand the 2024 Consumer
A lot has changed in 2023. The rise of AI and technology has altered consumer expectations, leading to different buying habits, preferences, and values. 47% of Gen Z and Millennials use social media to research new products, while the older generations still rely on search engines and other traditional methods.
As a business, it pays to diversify your 2024 marketing plan to meet the different needs of each consumer. You can’t just put all your time and effort into 2024 SEO trends or social media content. With a balance between what works for you and the 2024 marketing trends that are sure to surface in the coming months, you can develop a sustainable strategy that delivers results.
2024 Marketing Trends
While there’s no telling which trend may impact your 2024 marketing strategy the most, there are five trends on our radar for 2024 and beyond.
Let’s take a look:
Embracing Digital Transformation
AI and automation tools are no longer a “like to have”. They’re a must-have. If you haven’t integrated automation tools or AI-powered into your workweek, you risk falling behind your competition.
Automation tools like Sprout Social, MailChimp, Hubspot, and Hootsuite are automated marketing tools that will take the stress out of everyday mundane tasks. You can seamlessly schedule emails and social media posts while tracking your performance in real-time. These tools are vital to your 2024 marketing plan and will give your marketers time back in their day to focus on strategizing and getting creative with content.
Not only that, but they also help your team make data-driven decisions about their 2024 marketing strategy. This data is invaluable to your success and will help you supercharge your marketing efforts to align with your consumers.
If you already have these AI and automation tools, you can consider expanding your current tech stack in 2024 with:
- Sender: An SMS automation tool.
- Snov.io: A lead gen tool for sales teams.
- Drip: Marketing automation tool designed for the e-commerce industry.
SEO Changes
In 2021, Google made over 5,000 changes to Search. So, it should come as no surprise that there will be changes to Google’s algorithm in 2024 that may disrupt your current SEO strategy.
One of the biggest 2024 SEO trends to keep on your radar is the launch of Google Search Experience. Google has been testing a new AI-driven search experience in other countries and is planning to roll it out in the United States in 2024. This feature aims to improve the search experience for users, providing:
- An AI-generated summary for every search query
- Option to ask follow-up questions after a search query
- Develops a list of key points pulled from some websites
These are only a few features you can look forward to. How exactly this will impact your 2024 SEO strategy is still unclear, which is something to keep top of mind when building out your 2024 marketing strategy.
Content is (Still) King
Regardless of the new AI integrations that Google is working on, content is still and always will be king. Content marketing is an invaluable part of your marketing strategy. It’s vital to helping your business rank in the SERPs and turn prospects into paying customers.
While blogs and optimized landing pages will help you attract new web visitors, it won’t make them stay. There are three types of content that will be vital to 2024 content marketing strategies.
This includes:
| Type | Description |
|---|---|
| Content Personalization | This is the process of adding personalization to web pages and email content. By adjusting your content to align with consumers’ behaviors and interests, you can drive customer engagement and enhance customer loyalty. |
| Interactive Content | Polls, surveys, quizzes, and tools are different types of interactive content for the consumer that can keep web visitors on your website longer and increase participation. |
| Video Content | Video content continues to be one of the most popular types of content. A recent survey suggests that over 80% of consumers prefer video content over written text. |
Social Media Landscape
There are over 4.8 billion worldwide social media users. While social media is arguably still one of the most effective platforms you can use, it may be time to revisit your strategy and consider how the social media landscape has changed in 2023 and how that will affect 2024.
Twitter and Facebook no longer have the same influence they once did. While TikTok engagement continues to captivate the attention of Gen Z and Millenials.
Here are what 2024 social trends you’ll want to keep an eye on in the coming year:
- The ongoing importance of User-Generated Content
- Emerging eCommerce features on social media platforms
- The demand for micro and nano influencers
- The rise of subtle product placement in influencer marketing
The Ongoing Importance of Omnichannel Marketing
To find success with your 2024 marketing strategy, you must take an omnichannel approach to your initiatives and stay consistent with your tone and messaging. A consistent, cohesive experience across various channels can improve your brand’s reputation and increase customer loyalty. With at least 3-4 touchpoints, you can increase customer retention and streamline the customer journey.
How to Develop a 2024 Marketing Plan That Delivers Results
When developing your 2024 marketing strategy, it’s important to keep the trends top of mind but never lose sight of the basics.
Here’s what you’ll need.
1. Set Clear Objectives
Objectives, goals, and KPIs are tools to guide you toward success. With clear objectives, you can better understand the success of your marketing initiatives and find the best 2024 marketing trends to capitalize on. Common objectives include:
- Increase web traffic
- Increase brand awareness
- Improve lead gen and sales
- Grow your social media presence
2. Budgeting and Resource Allocation
When evaluating the 2024 marketing trends, you’ll want to always consider your business, industry, and target audience. Does it make more sense to focus on SEO or TikTok? What channels have worked for you in the past, and which haven’t yielded results?
When you take a step back and take time to better understand how these 2024 marketing strategies pertain to your business, you can effectively distribute your resources and maximize your return on investment.
3. Risks and Challenges
There’s no telling what the future has in store for 2024. Ongoing economic changes, technology developments, and the constant risk of competitive challenges. To maintain your competitive edge and maximize your results from your 2024 marketing strategy, you’ll want to stay prepared for the threats you may face and never be afraid to pivot if you need to.
Get More From Your Marketing With Kanbar Digital
Ready to set your marketing goals for 2024? You’ve come to the right place. The team at Kanar Digital is here to help you discover new opportunities and help you create a results-driven marketing plan that aligns with your KPIs. With our team by your side, you can take on the new year with confidence and see an ROI on all your marketing efforts.
Contact Us Today to Learn More
FAQs about 2024 Marketing Strategies
How to optimize content for 2024?
It’s best to continue optimizing your content for SEO for search engines regularly. However, your focus shouldn’t only be keywords and on-site SEO. Consider streamlining the process with AI-powered tools and repurposing old content to improve the user experience.
Which social media platforms will dominate in 2024?
With over 50 million daily users, TikTok continues to increase in popularity. If you have the resources to create short-form video content, you
How to budget for marketing in 2024?
When budgeting for your 2024 marketing strategy, consider allocating your budget towards initiatives that have worked in the past and what you want to include in the new year.
