A marketing strategy is essential to your business plans for the upcoming year. If planned correctly, it will help you acquire new customers, engage with your current audience, and help you gain authentic brand exposure.
Are you ready to start planning your 2025 marketing plan? We’re here to walk you through the digital marketing trends for 2025 on our radar for the new year and provide guidance to help you stay competitive with your marketing initiatives.
2025 Marketing Trends
Digital marketing trends help us better understand consumer needs so we can find innovative ways to stay competitive. Here are five trends on our radar for 2025:
SEO and Artificial intelligence
The recent developments in artificial intelligence have caused search engines to evolve. The rise of Google’s Search Generative Experience (SGE) has also completely changed how consumers interact with the search engine result page. To adapt to these digital marketing trends in 2025, you must continue to abide by E-E-A-T while finding ways to adjust your content to get noticed by the AI algorithm. To do this, you’ll want to:
- Include FAQs on landing pages and blogs
- Use structured data and schema markup
- Provide clear, concise, and informative answers
- Optimize your content for long-tailed queries
You’ll also want to start thinking through ways to optimize your content for different types of search queries, like audio and visual search. While these search methods continue to grow in popularity in 2025, your SEO strategy should also adapt.
Content is (Still) King
Regardless of the new AI integrations that Google is working on, content is still and always will be king. Content marketing is an invaluable part of your marketing strategy. It’s vital to helping your business rank in the SERPs and turn prospects into paying customers.
Here are a few different types of content you should prioritize in your content marketing 2025 strategy:
| Type | Description |
|---|---|
| Short-Form Content | TikTok, Instagram, and Pinterest are short-form content platforms you can use to diversify your content strategy. The content is brief, entertaining, and easy to digest. |
| Interactive Content | Polls, surveys, quizzes, and tools are different types of interactive content for the consumer that can keep web visitors on your website longer and increase participation. |
| Blogs | Blogs are an essential part of any effective content marketing 2025 strategy. With the right keywords and SEO tactics, you can use them to establish domain authority and increase web traffic. |
| Webinars | Webinars and LinkedIn Lives are great for thought leadership and education. This type of content can be used for lead generation and lead nurturing. |
| Video Content | Video content continues to be one of the most popular types of content. A recent survey suggests that over 80% of consumers prefer video content over written text. |
Personalization and Segmentation
You risk falling behind your competitors if you rely on generic marketing content and tactics to increase conversions. Personalization improves the customer experience and eliminates friction in the buyer’s journey. Some easy ways to tailor your content to align with your customer’s needs include:
- Retargeting campaigns
- Develop audience segments based on buying behavior and demographics
- Personalized product recommendations
- Segmented email campaigns
- On-site video recommendations
Micro and Nano Influencers are in Demand
This is a 2024 marketing trend that we predict will still be prevalent in 2025 and beyond. Many businesses are hiring micro and nano influencers because of their loyal fanbase and affordable rates. While most of these influencers don’t have more than 100K followers, they have extremely engaged audiences that tend to deliver better results for brands. Micro and nano influencers are also a great source of user-generated content (UGC).
Omnichannel Marketing is a Necessity
Whether it’s social media or email marketing, the content you use on different marketing channels should work together to benefit the buyer’s journey. With an omnichannel marketing strategy, you can ensure your brand is top of mind, and your audience is engaged at every stage of the customer journey.
To do this, you should aim to develop and maintain at least three to four touch points across email, paid, social, and web development. Ensure that your CTA is clear and consistent and the brand messaging is consistent.
How to Develop a 2025 Marketing Plan That Delivers Results
When developing your marketing strategy for 2025, it’s important to keep the trends top of mind but never lose sight of the basics.
Here’s what you’ll need:
1. Set Clear Objectives
Objectives, goals, and KPIs are tools to guide you toward success. With clear objectives, you can better understand the success of your marketing initiatives and find the best 2025 marketing trends to capitalize on. Common objectives include:
- Increase web traffic
- Increase brand awareness
- Improve lead gen and sales
- Grow your social media presence
2. Budgeting and Resource Allocation
When evaluating the 2025 marketing trends, you’ll want to always consider your business, industry, and target audience. Does it make more sense to focus on SEO or TikTok? What channels have worked for you in the past, and which haven’t yielded results?
When you take a step back and take time to better understand how these marketing strategies pertain to your business, you can effectively distribute your resources and maximize your return on investment.
3. Preparing for Risks and Challenges
While adapting to Search Generative Search (SGE) is just one aspect of the evolving digital landscape, marketers must also contend with rising cost-per-click (CPC) rates that can strain paid search budgets. In addition, the increasing prominence of organic shopping listings—powered by data from Google Merchant Center—means that traditional SEO strategies are under more pressure to perform. Staying agile and continuously revising your strategy to accommodate these changes is essential for maintaining a competitive edge in 2025.
Get More From Your Marketing With Kanbar Digital
Ready to set your marketing goals for 2025? You’ve come to the right place. The team at Kanar Digital is here to help you discover new opportunities and help you create a results-driven marketing plan that aligns with your KPIs. With our team by your side, you can take on the new year with confidence and see an ROI on all your marketing efforts.
Contact Us Today to Learn More
FAQs about 2025 Marketing Strategies
How to optimize content for 2025?
To optimize content for 2025, you should create detailed, well-structured content written by a human for humans. In addition, regularly refreshing older posts to maintain relevance and implementing technical SEO practices such as improving page speed, mobile-friendliness, and structured data will help ensure your content remains competitive.
Which social media platforms will dominate in 2025?
TikTok is expected to continue dominating due to its engaging short-form video content, while Instagram remains strong with its mix of photos, stories, and Reels. It is also wise to diversify your strategy and explore emerging platforms that may capture your audience’s attention.
How to budget for marketing in 2025?
When budgeting for marketing in 2025, consider allocating resources based on channels and campaigns that have historically delivered strong ROI, while also investing in innovative tools like AI-driven platforms and content repurposing initiatives. Additionally, setting aside a portion of your budget for experimenting with new channels and emerging trends—and regularly adjusting your strategy based on performance and market changes—will help ensure your marketing efforts remain effective.
