A/B Content Testing for Enhanced Local Visibility

This case study highlights how A/B testing of location page content led to significant improvements in local visibility, clicks, and patient engagement for a leading health clinic.

Let’s get started.

Boosting Local Visibility for a Health Clinic_

Overview of the Case Study

We partnered with a leading health treatment clinic to enhance their local search visibility and increase organic traffic through strategic A/B testing of location page content.

By experimenting with custom content templates and analyzing the results, we were able to significantly boost the clinic’s online presence, leading to substantial increases in clicks and impressions across their targeted regions.

+20

Location Pages Optimized

+83%

Increase in Organic Clicks

+29%

Scheduled Appointment Increase

+88%

Increase in Organic Impressions

Challenges/Objectives​

The clinic faced challenges with low-performing location pages that were generating minimal traffic and visibility in search results. 

These pages were crucial for attracting local patients but were averaging between 0-3 ranking keywords and fewer than 5 users per month.

Solution #1

A/B Testing of Content Templates
We developed two different content templates for the location pages and conducted A/B testing on a sample of pages. This allowed us to compare performance metrics and determine the most effective template.

Solution #2

Strategic Optimization Based on A/B Test
After a 30-day testing period, we analyzed the results and identified the template that performed better in terms of clicks and impressions. This successful template was then implemented across 20 location pages.

Solution #3

Enhanced Content and Structure
The chosen template included optimized content, improved structure, and strategically placed CTAs, all designed to boost local SEO performance and increase scheduled appointment KPIs.

The Results

Through the implementation of A/B testing with custom content templates for 20+ location pages, we achieved significant improvements in the clinic’s local SEO performance. 

Our data-driven approach allowed us to identify the most effective strategies and apply them to optimize the clinic’s online presence.

A/B Content Template Test
Increase in clicks across optimized location pages through A/B testing.
+ %
Increase in impressions over three months, reflecting improved visibility.
+ %
Location pages strategically optimized for local impact after A/B testing results.
+ 0

Are you ready to share your
ideas with us?

Elevate your digital marketing strategies with Kanbar Digital. Contact us today so we can help you take your business to the next level.

Newsletter Signup

Stay up-to-date on industry news and more

We connect brands with their customers in the moments that matter.

Sitemap

Services

Industries

Copyright 2022 Kanbar Digital, LLC. All Right reserved