Improved Indexation Drives Visibility Gains
This case study highlights how our strategic approach to indexing improvements led to a significant increase in organic traffic and visibility for a leading cabinet door manufacturer.
Overview of the Case Study
We partnered with a cabinet door manufacturer to enhance their website’s visibility on search engines. One of the ways we did this was by identifying that they had a large number of pages that were not being served on Google due to crawlability and indexation issues.
Through meticulous sitemap enhancements and manual indexing requests, we achieved substantial growth in organic clicks and impressions.
400+
Indexed Pages
+91%
Increase in Organic Clicks
+29%
Increase in Indexed Pages
+97%
Increase in Impressions
Challenges/Objectives
The cabinet door manufacturer faced challenges with low visibility due to a limited number of indexed pages on Google.
At the start of our onboarding, less than 300 pages were indexed, significantly limiting the site’s potential to attract organic traffic.
Challenge #1
Low Number of Indexed Pages
The website had only 300 pages indexed on Google, restricting its ability to rank for relevant keywords and attract traffic.
Challenge #2
Limited Organic Traffic
With a low number of indexed pages, the site was not reaching its full potential in terms of organic clicks and impressions.
Challenge #3
Need for Improved XML Sitemap
The goal was to increase the number of indexed pages to improve visibility and drive more organic traffic to the site.
The Solution & Results
Our efforts to enhance the sitemap and manually request indexing led to significant improvements in the site’s performance.
By focusing on getting more pages indexed, we were able to drive a notable increase in both organic clicks and impressions, demonstrating the effectiveness of our strategies in boosting search engine visibility for our client.
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