In today’s tech-driven age, digital marketing tools are a must-have. They help improve efficiency and increase your team’s productivity. Whether it’s digital marketing software for automating workflows or scheduling social media posts- these tools make it easier for marketing professionals to get more done during their workweek, so they can focus on projects that require more attention.
We’re here to introduce you to ten digital marketing tools you can use to get more from your workweek and improve the experience for your team.
Here’s everything you need to know:
1. Google Analytics
GA is an analytics tool every marketer should have access to. With Google Analytics, your team can always be in the know about customer activity, website traffic, and changes in trends. This free tool provides key metrics on your audience, acquisition, and conversions. Once you know your way around the platform, you’ll find invaluable insight into which pages have the best session duration, bounce rate, organic performance, and more.
Once you get started with Google Analytics, you can improve your strategies, look for opportunities, and revise your current approach to social media, SEO, and content marketing.
2. Ahrefs
This SEO tool helps businesses grow organic traffic, conduct keyword research, and optimize their website. The most popular features include content explorer, site explorer, and rank tracker. With these tools, you can finetune your approach to SEM and SEO while discovering new opportunities.
This SEO tool also notifies you of lost backlinks and web mentions, so you can rank higher in the SERPs and always have a pulse on your ranking. New to SEO? Ahrefs has a suite of resources and educational materials for brands that aren’t as familiar with the ins and outs of SEO or how to use their platform.
Ahrefs has a free version for brands new to SEO tools and digital marketing software. However, if you want access to most of their tools, you’ll want to start with their Lite or standard plan, which ranges from $99 to $199 a month.
3. SEMrush
SEMrush has a suite of tools that help businesses with keyword research, competitive research, technical SEO, and link building. The platform also has features that help businesses with social media marketing, content marketing, and PPC. This all-encompassing digital marketing tool has everything you need to understand your online presence, opportunities, and challenges.
Stepping inside of SEMrush can be overwhelming for some. Thankfully, the site features a collection of resources like webinars and online courses so you can familiarize yourself with the tools and use them to the best of your ability.
SEMrush has three plans: Pro, Guru, and Business. They also have a variety of add-ons like SEMrush local, trends, and the agency growth kit, so you can customize your plan to fit the needs of your brand.
4. Canva
Canva helps marketers create compelling designs for social media, email, landing pages, and advertisements. This user-friendly interface provides pre-made design assets and templates marketers and business owners can use for their social strategy.
You can also share your designs with team members, clients, and other departments to gather feedback. This is a great digital marketing tool for social media managers or for brands that don’t have the budget to hire a full-time professional graphic designer.
5. Mailchimp
Mailchimp is an email marketing platform that helps businesses automate workflows, schedule campaigns, and build compelling emails they can send to newsletter subscribers. This tool also has different customer journey-builder tools, design templates, and a suite of data tools you can use to measure the success of your campaigns.
Without a digital marketing tool like Mailchimp, your team would need to send all their newsletters and emails manually, and you wouldn’t have access to any design capabilities.
Mailchimp has a free option for businesses with less than 500 contacts in their database. The pricing does increase the more contacts you have. If you’re new to email marketing, Mailchimp is one of the best email marketing tools you can start with. It has a user-friendly interface and is beginner friendly.
However, if you want to build emails with HTML or create complex designs – you may want to explore other email marketing tools that can accommodate your brand’s needs.
6. Moz
Moz is an SEO marketing tool that helps brands improve searchability and rank higher in the SERPs. This tool has a suite of SEO tools and features that help you better understand your mobile ranking, local ranking, speed crawl, link profile analysis, and more. Moz can also help with on-page recommendations, competitor research, and keyword analysis.
This digital marketing tool does have a free 30-day trial to test the platform before committing to a subscription. Once you subscribe, you’ll get access to Moz’s suite of SEO tools and their Chrome extension.
7. Sprout Social
Sprout Social has everything a social media manager needs. The platform has publishing tools, analytics, social listening, and monitoring tools so your team can always have a pulse on building and maintaining your presence on social media.
What makes this platform different from the rest is its social listening tool. This helps brands discover trends and insights to help them build a compelling social media strategy. While the publishing platform will help you organize, plan, and schedule your content for the upcoming months.
Even though your team can schedule and publish content on their own or using individual social media platforms, they won’t have the data and insights to know if their strategy is working.
Sprout Social has a 30-day free trial, so you can test the platform before committing to a full-fledged subscription to this social media tool.
8. Hotjar
Hotjar provides behavior analytics and insights to help you understand the user experience. The platform uses tools like heatmaps, surveys, and session recordings to help you gain a new perspective on the product experience.
The digital marketing tool provides compelling visuals and data that you can use to adjust your approach and find new opportunities. It also collects and keeps your data in one place, so you can understand your customer’s pain points and build a customer-first strategy.
If you want to use Hotjar to better understand your customer’s experience with your products, you can try it for free with their basic option. The basic plan allows you to use heatmaps and collect data but doesn’t provide access to funnels, custom-built integrations, Hotjar API, or insights on trends.
9. Hubspot
Every B2B business needs a customer relationship management tool like Hubspot to stay on top of customer communication. This software tool can help your brand grow and stay connected with customers. With this platform, you can create landing pages, send emails, stay on top of sales tasks, create pop-ups, and more. It’s an all-in-one solution that provides a seamless user experience for your sales, marketing, and operations team.
Hubspot also has a variety of integrations that can help you customize your experience to meet the unique needs of your business. The platform features an extensive range of reporting features that can help you understand different levels of your customer journey to find ways to improve your strategy.
10. Hootsuite
Hootsuite is a social media management tool that can help you schedule posts on over seven platforms. With this social media tool, marketing teams can manage their social calendar in real-time in one place. This will help you carefully plan your content for the week or the month ahead, and help you understand your performance metrics.
Without a scheduling social media tool like Hootsuite, your marketing team will need to manually post on each platform which can be time-consuming. Hootsuite also has a range of analytics and tools to help you refine your strategy and grow your social presence.
Find Digital Marketing Tools That Work For You
Digital marketing tools are essential to your success. Without tools, you may never understand the success of your contributions or find innovative ways to grow your marketing strategy. Each tool provides a new opportunity and will help you rediscover challenges keeping you from your full potential.
At Kanbar Digital, we’re here to help you build a tech stack that meets the needs of your business.
